Origin Story Before the
Before the
strategy —
the wall.
From spray cans to boardrooms. Here's how it happened.
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Art[ Photo: graffiti / walls ]
01
The Beginning Started as a
graffiti writer.
The wall was the first classroom. Scale, contrast, letterform, identity — all learned outdoors with no undo button.
Composition under pressure. Every piece demanded a point of view.
Distinctive voice. The obsession with unmistakable style started here.
School[ Photo: studio / photography ]
02
Formal Training Photography.
Design.
Music production.
Three disciplines. One through-line: every medium teaches a different way of controlling attention.
Photography — light, frame, moment.
Design — systems, hierarchy, communication.
Music production — rhythm, tension, release.
Tip Jar[ Photo: Tip Jar Nails ]
03
First Business Co-founded
Tip Jar Nails.
$250KStarting Revenue
$3M3 Years Later
Brand, content, and marketing systems that drove 12× revenue growth.
First proof: creative direction has a direct line to revenue.
Purpose[ Photo: nonprofit / production ]
04
Nonprofit Sector Scaling media
for mission.
Built production systems for organizations where the story actually matters — and where design changes whether anyone reads the thing.
Systems that outlast the engagement. Built to run without me.
Sharpened the instinct for strategy over aesthetics.
Keynote[ Photo: Keynote Builder ]
05
Second Business Co-founded
Keynote Builder.
$0Day One
$2.5M2 Years Later
Same playbook. Different industry. Faster.
Two businesses. $5.5M in growth. The system is proven.
FHN[ Photo: Financial Health Network ]
06
Financial Health Network National scale.
Full impact.
End-to-end brand identity, content systems, and media production for one of the country's leading financial health organizations.
Full brand system — identity, design language, content strategy.
Media infrastructure built to scale beyond the engagement.
Every skill from every chapter — deployed in one place.
Chapter Seven
Now —
serving you.
One creative director. Every medium. Zero translation loss between your vision and what gets made.
Let's Work Together